From Bewitched to Bewitching

Amazing writer. I love the Bolg.

streetsofsalem

In my constant yet intermittent pursuit to chart Salem’s course from global, glorious port to Witch City, I am now focused on the moment (which may be a decade or more) when the 1692 Witch Trials ceased being something to be ashamed of and began being a “trademark” of sorts, a calling card, something light and even fanciful rather than something that was dark, dark, dark. After this transitional moment, the path was clearly paved toward collective capitalization: Salem was released to embrace its past–and profit from it. There’s more research to do, but I now think that this moment came in the mid-nineteenth century, in the 1840s, to be somewhat more specific. You’ve got to capture such a transition in expressions of popular culture: Nathaniel Hawthorne and his burgeoning ancestral guilt just won’t do–so that’s why I have been looking in more ephemeral publications, and there are some very…

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